Adidas

On social media, dozens of young people are showing off imitation luxury bags they bought via different digital platforms — and they have no problem admitting they’re not the real deal

The company had 1.2 billion euros ($1.3 billion) worth of popular Yeezy sneakers piled up in warehouses after it broke off its partnership with Ye in October 2022 over his antisemitic and other offensive comments on social media and in interviews

With a net worth of $8.7 billion according to ‘Forbes,’ the businessman is looking for ways to bring more luster to the jewel in his crown, the fertilizer giant OCI

The success of these sneakers, whose original model dates back to 1950, has partially compensated the athletic apparel and footwear company for the hole in its finances caused by the fiasco of collaborating with the American rapper

The fever for overpriced sports footwear has subsided. Buyers are moving away from the most iconic models and, although sales have not dwindled, the second-hand market has begun to deflate

They were the fashionable sneakers among young Spaniards in the 1980s, but the rise of giant American brands changed the game by the 1990s. Today, these Spanish shoes have been revived, thanks to company leadership diversifying product lines and taking advantage of nostalgia marketing

From Tommy Hilfiger to Target, brands and niche online sellers such as No Limbits and Billy Footwear are serving people with disabilities. JC Penney, Walmart, Kohl’s, Amazon, Uggs and Zappos also offer adaptive fare.

Ye’s antisemitic and other offensive comments led the company to end the partnership in October

Earlier this month, CEO Bjørn Gulden announced the company would be selling a portion of the remaining inventory and donating some of the proceeds to social justice organizations

The German sportswear brand said recipients will include the Anti-Defamation League, which fights antisemitism and other forms of discrimination, and the Philonise & Keeta Floyd Institute for Social Change

The fate of $1.3 billion worth of unsold stock is weighing on the German sportswear company as it tries to engineer a turnaround from the loss of the lucrative sneaker line and the continued fallout over its former ties to Ye

The rupture between the sports company and the musician has ended a golden age for ‘streetwear’ culture. The business is now facing a dilemma regarding what will happen to Yeezy, the Kanye-owned brand they have been promoting since 2015

The conservative pundit is a fierce critic of the BLM movement, which she accuses of profiteering from the racial justice protest. She also wore a ‘White Lives Matter’ T-shirt at the Yeezy fashion show

The company said it had not invited the embattled rapper, who has changed his name to Ye, and that it has no plans to work with him following his breakup with Adidas over antisemitic remarks

The German sporting goods manufacturer shed more than 4% on the stock market and expects losses of up to $250 million on net income in 2022 after ending its association with the rapper now known as Ye